وبلاگ فرتک

12 ابزار رایگان برای برنامه ریزی کلیدواژه

 

 

keyword-research

وقتی شما قصد دارید رتبه سایت خود را افزایش دهید، ناچارید، روی محتوا و کلیدواژه ها تمرکز کنید. این مهم است که شما چه چیزی ارائه می دهید، اما مهمتر از آن این است که مخاطبان و مشتریان شما به دنبال چه میگردند. شاید مشتری شما، همان محصول شما را بخواهد، اما زبان درخواست آن ها متفاوت است. کلیدواژه ها به شما کمک میکنند، تا درخواست یک محصول یا محتوای خاص را به زبان های مختلف پیش بینی کنید و در سایت خود روی آن کار کنید.

ابزارهای تحلیلی زیادی وجود دارند که به شما کمک میکنند سریعتر به نتیجه برسید. در ادامه 12 ابزار رایگان منتخب به شما معرفی میشود:

  1. [browser-shot url=”http://www.internetmarketingninjas.com/search/” width=”600″ height=”450″]
  2. Ninja Search Combination Tool: With this great tool you can develop a giant list of different search queries. Then each query is linked to a Google query. It is great for developing strategies on the fly.
  3. [browser-shot url=”http://www.majesticseo.com/” width=”600″ height=”450″]
  4. MajesticSEO: Our friends over at Majestic SEO have a great tool for keyword research. They pull from their giant index to provide many metrics that you can’t find anywhere else.
  5. [browser-shot url=”http://tools.seobook.com/keyword-tools/seobook/” width=”600″ height=”450″]
  6. SEO Book Keyword Tools: Aaron Wall has offered these tools on his site for quite a long time, and to be honest as time goes on, they continue to deliver!
  7. [browser-shot url=”http://www.bing.com/toolbox/webmaster/” width=”600″ height=”450″]
  8. Bing Webmaster Toolbox: Oh yeah, remember that other search engine? Yes that’s right Bing has a whole collection of tools of their own, including keyword tools. The data will be taken from Bing itself, which means that you should be able to make relative assumptions about keyword popularity. because lets face it, Bing users aren’t that different than Google’s.
  9. [browser-shot url=”http://www.wordtracker.com/” width=”600″ height=”450″]
  10. WordTracker: WordTracker is a commercial application that offers a free tool on their front end. I will admit that this free tool looks like it is mostly intended for you to sign up for the not free version, but it still provides a quick and clean interface for fast analysis.
  11. [browser-shot url=”http://www.keyworddiscovery.com/search.html” width=”600″ height=”450″]
  12. Keyword Discovery: This is a cool little tool in that it presents it’s data set in a very large easy to read table. Though their could improve a bit on the UI with better color scheme.
  13. [browser-shot url=”http://www.wordpot.com/” width=”600″ height=”450″]
  14. WordPot: wordpot is an interesting little tool in that somehow it is able to provide daily search volume. This data point isn’t often provided by tools vendors, so this could be useful when correlating various metrics.
  15. [browser-shot url=”http://ubersuggest.org/” width=”600″ height=”450″]
  16. Ubersuggest: Ubersuggest has long been a favorite of many SEOs that need keyword suggestion data. I personally love this tool not only for keyword research, but also just to learn more about a topic. Some of my favorite queries to run on this tool is “How do I” or “What does a”.
  17. [browser-shot url=”http://www.keywordspy.com/” width=”600″ height=”450″]
  18. KeywordSpy: This is another commercial option with a free front end. With this tool you can search for not only word variations, but also similar words, and spelling mistakes. It is designed mostly for PPC, but can still be useful for just getting your lists started.
  19. [browser-shot url=”http://www.semrush.com/” width=”600″ height=”450″]
  20. SEMRush: I am not sure I can talk enough about SEMRush. I use it often here at IMN. With this amazing tool set you can pretty much do any amount of reasearch that is needed. It is great for competitive research as well as individual keywords.
  21. [browser-shot url=”http://www.spyfu.com/” width=”600″ height=”450″]
  22. SpyFu: While I mention competitive research, I need to mention Spyfu. With Spyfu you can do some searious damage to your competitors, as well as get a great overview of a keyword’s value.
  23. [browser-shot url=”https://addons.mozilla.org/en-us/firefox/addon/kgen/” width=”600″ height=”450″]
  24. KGen: KGen is a bit unique in that it is a browser plugin that analyzes the keywords found on a page. It may not be a substitute for Google keyword tool, but it is a great place to start when needing to understand which keywords need targeting.

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