{"id":2977,"date":"2020-02-28T20:00:33","date_gmt":"2020-02-28T16:30:33","guid":{"rendered":"https:\/\/fartech.ir\/blog\/?p=2977"},"modified":"2020-04-21T10:50:19","modified_gmt":"2020-04-21T06:20:19","slug":"google-ads-keyword-match-types","status":"publish","type":"post","link":"https:\/\/fartech.ir\/blog\/google-ads-keyword-match-types\/","title":{"rendered":"\u0686\u06af\u0648\u0646\u0647 \u0628\u0631\u0627\u06cc \u06af\u0648\u06af\u0644\u200c\u0627\u062f\u0632 \u06a9\u0644\u0645\u0647 \u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u0645\u061f (\u0642\u0633\u0645\u062a \u0627\u0648\u0644)"},"content":{"rendered":"<p style=\"text-align: justify;\">\u062f\u0631 <a href=\"https:\/\/fartech.ir\/blog\/category\/fartech-friday\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0622\u062f\u06cc\u0646\u0647 \u0628\u0627 \u0641\u0631\u062a\u06a9<\/a> \u0627\u0645\u0631\u0648\u0632 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u0645 \u062f\u0631 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src=\"https:\/\/fartech.ir\/blog\/wp-content\/uploads\/2020\/02\/google-ads-keyword-match-types.jpg\" alt=\"\u0686\u06af\u0648\u0646\u0647 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u0645\u061f\" width=\"633\" height=\"451\" srcset=\"https:\/\/fartech.ir\/blog\/wp-content\/uploads\/2020\/02\/google-ads-keyword-match-types.jpg 633w, https:\/\/fartech.ir\/blog\/wp-content\/uploads\/2020\/02\/google-ads-keyword-match-types-300x214.jpg 300w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\">\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0627\u0633\u0628 \u062c\u0647\u062a \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u06af\u0648\u06af\u0644\u200c\u0627\u062f\u0632 \u0631\u0627 \u0686\u06af\u0648\u0646\u0647 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u0645\u061f<\/h2>\n<p style=\"text-align: justify;\">\u0645\u0647\u0645 \u062a\u0631\u06cc\u0646 \u0633\u0648\u0627\u0644 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0647\u0627 \u0686\u06af\u0648\u0646\u06af\u06cc \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0627\u0633\u0628 \u0627\u0633\u062a\u061f \u0633\u0648\u0627\u0644 \u0628\u0639\u062f\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0628\u0627 \u0686\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u0645\u061f \u0642\u0628\u0644 \u0627\u0632 \u0647\u0631 \u0686\u06cc\u0632 \u0628\u0627\u06cc\u062f \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627 \u0645\u0641\u0647\u0648\u0645\u06cc \u0628\u0647 \u0646\u0627\u0645 \u062a\u062d\u0642\u06cc\u0642 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\u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f. \u0627\u0644\u0628\u062a\u0647 \u0627\u06af\u0631 \u062a\u0646\u0647\u0627 \u0647\u062f\u0641 \u0634\u0645\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0627\u0633\u062a\u060c \u0646\u06cc\u0627\u0632\u06cc \u0628\u0647 \u062a\u0647\u06cc\u0647 \u0627\u06cc\u0646 \u062d\u0633\u0627\u0628 \u0646\u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a. \u0686\u0631\u0627 \u06a9\u0647 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631 \u062e\u0648\u062f \u06af\u0648\u06af\u0644\u060c \u0628\u0647 \u0647\u0631 \u0622\u0646\u0686\u0647 \u06a9\u0647 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u062f\u0633\u062a \u067e\u06cc\u062f\u0627 \u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0631\u062f.<\/p>\n<p style=\"text-align: justify;\">\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631 KWFinder \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0644\u06cc\u0633\u062a \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u0645\u0631\u062a\u0628\u0637 \u0648 \u0645\u0634\u0627\u0628\u0647 \u0628\u0627 \u06a9\u0644\u0645\u0647 \u0645\u0648\u0631\u062f \u0646\u0638\u0631\u062a\u0627\u0646 \u0631\u0627 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0642\u0627\u062f\u0631 \u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0648\u062f \u0645\u06cc\u0632\u0627\u0646 \u0631\u0642\u0627\u0628\u062a \u06cc\u06a9 \u0639\u0628\u0627\u0631\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0648 \u062a\u0639\u062f\u0627\u062f \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0627\u0647\u06cc\u0627\u0646\u0647 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0647\u0645 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<p style=\"text-align: justify;\"><strong>\u0645\u0637\u0627\u0644\u0639\u0647 \u0628\u06cc\u0634\u062a\u0631: <a href=\"https:\/\/fartech.ir\/blog\/google-ads-quality-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u062f\u0631 \u0631\u0627\u0628\u0637\u0647 \u0628\u0627 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc (Quality Score) \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0686\u0647 \u0645\u06cc \u062f\u0627\u0646\u06cc\u062f\u061f<\/a><\/strong><\/p>\n<h2 style=\"text-align: justify;\">\u0686\u0647 \u06a9\u0644\u0645\u0627\u062a\u06cc \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 \u0645\u0646\u0627\u0633\u0628 \u0647\u0633\u062a\u0646\u062f\u061f<\/h2>\n<p style=\"text-align: justify;\">\u062a\u0627 \u0628\u0647 \u0627\u06cc\u0646\u062c\u0627 \u062f\u0648 \u0627\u0628\u0632\u0627\u0631 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0648 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062c\u0647\u062a \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0627\u0633\u0628 \u0631\u0627 \u0645\u0639\u0631\u0641\u06cc \u06a9\u0631\u062f\u06cc\u0645. \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u0645 \u0628\u0647 \u0627\u06cc\u0646 \u067e\u0631\u0633\u0634 \u067e\u0627\u0633\u062e \u062f\u0647\u06cc\u0645 \u06a9\u0647 \u062f\u0642\u06cc\u0642\u0627 \u0686\u0647 \u06a9\u0644\u0645\u0627\u062a\u06cc \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a \u0645\u0627 \u0645\u0646\u0627\u0633\u0628 \u0647\u0633\u062a\u0646\u062f\u061f \u0645\u0646\u0638\u0648\u0631 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u06cc\u0627 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc Long Tail \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u0647\u0633\u062a\u0646\u062f\u061f<\/p>\n<p style=\"text-align: justify;\">\u0628\u0631\u0627\u06cc \u0645\u0634\u062e\u0635 \u0634\u062f\u0646 \u0647\u0631\u0686\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0645\u0648\u0636\u0648\u0639\u060c \u0628\u062d\u062b \u0631\u0627 \u0628\u0627 \u06cc\u06a9 \u0645\u062b\u0627\u0644 \u0627\u062f\u0627\u0645\u0647 \u0645\u06cc \u062f\u0647\u06cc\u0645. \u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u0634\u0645\u0627 \u06cc\u06a9 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644 \u062f\u0627\u0631\u06cc\u062f. \u0642\u0637\u0639\u0627 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u062e\u062a\u0644\u0641 \u0648 \u0645\u062a\u0646\u0648\u0639\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f. \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0627\u0646\u0646\u062f \u0645\u0648\u0628\u0627\u06cc\u0644\u060c \u062e\u0631\u06cc\u062f \u06af\u0648\u0634\u06cc\u060c \u0642\u06cc\u0645\u062a \u0645\u0648\u0628\u0627\u06cc\u0644\u060c \u062e\u0631\u06cc\u062f \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u06af\u0648\u0634\u06cc \u0627\u067e\u0644 \u0648 \u0635\u062f\u0647\u0627 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u06cc\u06af\u0631 \u06a9\u0647 \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0627\u0632 \u0622\u0646\u0647\u0627 \u0645\u06cc\u200c \u062a\u0648\u0627\u0646\u062f \u062c\u0632\u0648 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0634\u0645\u0627 \u0628\u0627\u0634\u0646\u062f.<\/p>\n<p><a href=\"https:\/\/fartech.ir\/blog\/wp-content\/uploads\/2020\/02\/google-ads-keyword-match-types-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2990\" src=\"https:\/\/fartech.ir\/blog\/wp-content\/uploads\/2020\/02\/google-ads-keyword-match-types-1.jpg\" alt=\"\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\" width=\"1000\" height=\"395\" srcset=\"https:\/\/fartech.ir\/blog\/wp-content\/uploads\/2020\/02\/google-ads-keyword-match-types-1.jpg 1000w, https:\/\/fartech.ir\/blog\/wp-content\/uploads\/2020\/02\/google-ads-keyword-match-types-1-300x119.jpg 300w, https:\/\/fartech.ir\/blog\/wp-content\/uploads\/2020\/02\/google-ads-keyword-match-types-1-768x303.jpg 768w, https:\/\/fartech.ir\/blog\/wp-content\/uploads\/2020\/02\/google-ads-keyword-match-types-1-740x292.jpg 740w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u0633\u0648\u0627\u0644\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0645\u0637\u0631\u062d \u0645\u06cc \u0634\u0648\u062f \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0622\u06cc\u0627 \u062a\u0645\u0627\u0645 \u0627\u06cc\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0645\u0646\u0627\u0633\u0628 \u0627\u0633\u062a\u061f \u0628\u06cc\u0646 \u062f\u0648 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc &#8220;\u06af\u0648\u0634\u06cc&#8221; \u0648 &#8221; \u062e\u0631\u06cc\u062f \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u06af\u0648\u0634\u06cc \u0633\u0627\u0645\u0633\u0648\u0646\u06af A70&#8243; \u0686\u0647 \u062a\u0641\u0627\u0648\u062a\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f\u061f \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u06a9\u062f\u0627\u0645 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u0645\u061f<\/p>\n<p style=\"text-align: justify;\">\u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u062a\u0645\u0627\u0645 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639\u0627\u062a\u060c \u062e\u0648\u0634\u0628\u062e\u062a\u0627\u0646\u0647 \u0645\u0633\u0626\u0644\u0647 \u0641\u0648\u0642 \u0622\u0646\u0642\u062f\u0631 \u0647\u0645 \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0646\u06cc\u0633\u062a \u0648 \u062e\u06cc\u0644\u06cc \u0631\u0627\u062d\u062a \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u0644\u0645\u0627\u062a \u0645\u0646\u0627\u0633\u0628 \u06a9\u0645\u067e\u06cc\u0646 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u062e\u0648\u062f \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0628\u0627\u06cc\u062f \u062f\u0633\u062a \u0628\u0647 \u062f\u0627\u0645\u0646 \u06f3 \u0645\u0639\u06cc\u0627\u0631 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0634\u0648\u06cc\u062f. \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u06f3 \u0645\u0639\u06cc\u0627\u0631 \u0645\u06cc \u062a\u0648\u0627\u0646 \u06a9\u0644\u0645\u0627\u062a \u0645\u0646\u0627\u0633\u0628 \u0631\u0627 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u0646\u0627\u0645\u0646\u0627\u0633\u0628 \u062c\u062f\u0627 \u06a9\u0646\u06cc\u0645. \u0627\u06cc\u0646 \u06f3 \u0645\u0639\u06cc\u0627\u0631 \u0628\u0647 \u0634\u0631\u062d \u0632\u06cc\u0631 \u0647\u0633\u062a\u0646\u062f:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>\u0647\u062f\u0641\u0645\u0646\u062f\u06cc \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc (Keyword Intention)<\/strong><\/li>\n<li><strong>\u0645\u06cc\u0632\u0627\u0646 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0644\u0645\u06c0 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0645\u0627\u0647 (Keyword Search Volume)<\/strong><\/li>\n<li><strong>\u0645\u06cc\u0632\u0627\u0646 \u0631\u0642\u0627\u0628\u062a \u0628\u0631 \u0631\u0648\u06cc \u06a9\u0644\u0645\u06c0 \u06a9\u0644\u06cc\u062f\u06cc (Keyword Competition)<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0627\u06cc\u0646 \u06f3 \u0645\u0639\u06cc\u0627\u0631 \u0631\u0627 \u0645\u0648\u0631\u062f \u0628\u0631\u0631\u0633\u06cc \u0642\u0631\u0627\u0631 \u062e\u0648\u0627\u0647\u06cc\u0645 \u062f\u0627\u062f.<\/p>\n<h2 style=\"text-align: justify;\">\u0647\u062f\u0641\u0645\u0646\u062f\u06cc \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc (Keyword Intention)<\/h2>\n<p style=\"text-align: justify;\">\u0647\u0631 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u062a\u0627\u0646 \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u06cc \u06a9\u0646\u06cc\u062f\u060c \u062f\u0627\u0631\u0627\u06cc \u0647\u062f\u0641\u0645\u0646\u062f\u06cc \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0627\u0633\u062a. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u0634\u0645\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062f\u06cc\u0631 \u06cc\u06a9 \u0622\u0698\u0627\u0646\u0633 \u0645\u0633\u0627\u0641\u0631\u062a\u06cc \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u062f \u062c\u0647\u062a \u0641\u0631\u0648\u0634 \u0628\u0644\u06cc\u0637 \u0647\u0648\u0627\u067e\u06cc\u0645\u0627 \u06a9\u0644\u0645\u0627\u062a \u0645\u0646\u0627\u0633\u0628\u06cc \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u0634\u0645\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631 \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u0628\u062a\u062f\u0627\u06cc \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0631\u062f\u06cc\u0645\u060c \u06f3 \u06a9\u0644\u0645\u0647 &#8220;\u0628\u0644\u06cc\u0637&#8221;\u060c &#8220;\u0642\u06cc\u0645\u062a \u0628\u0644\u06cc\u0637 \u0642\u0637\u0627\u0631&#8221; \u0648 &#8220;\u062e\u0631\u06cc\u062f \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0628\u0644\u06cc\u0637 \u0647\u0648\u0627\u067e\u06cc\u0645\u0627&#8221; \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f.<\/p>\n<p style=\"text-align: justify;\">\u062d\u0627\u0644 \u0645\u0633\u0626\u0644\u0647 \u0645\u0647\u0645 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u0628\u06cc\u0646 \u06a9\u0644\u0645\u0627\u062a \u0641\u0648\u0642 \u0628\u0627\u06cc\u062f \u06a9\u062f\u0627\u0645 \u06cc\u06a9 \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u0645\u061f \u0627\u0635\u0644\u0627 \u062a\u0645\u0627\u0645 \u0645\u0648\u0627\u0631\u062f \u06cc\u0627 \u0647\u06cc\u0686\u06a9\u062f\u0627\u0645\u061f! \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0628\u0631\u0627\u06cc 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\u0628\u0627 \u0647\u062f\u0641 \u0634\u0645\u0627 \u06cc\u0639\u0646\u06cc \u0641\u0631\u0648\u0634 \u0628\u0644\u06cc\u0637 \u06a9\u0627\u0645\u0644\u0627 \u0647\u0645\u062e\u0648\u0627\u0646\u06cc \u062f\u0627\u0631\u062f\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0639\u0628\u0627\u0631\u062a \u0633\u0648\u0645 \u0627\u0632 \u0627\u0631\u0632\u0634 \u0628\u0633\u06cc\u0627\u0631 \u0628\u0627\u0644\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0628\u0631\u062e\u0648\u0631\u062f\u0627\u0631 \u0627\u0633\u062a.<\/p>\n<p style=\"text-align: justify;\">\u06cc\u06a9 \u0642\u0627\u0646\u0648\u0646 \u06a9\u0644\u06cc \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0627\u0628\u0637\u0647 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f. \u0647\u0631 \u0686\u0647 \u0639\u0628\u0627\u0631\u062a \u062c\u0633\u062a\u062c\u0648 \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631 \u062f\u0642\u06cc\u0642 \u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u0647\u062f\u0641 \u0627\u0648 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647 \u0647\u062f\u0641 \u0634\u0645\u0627 \u0646\u0632\u062f\u06cc\u06a9 \u062a\u0631 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u062f\u0631 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u0627\u0631\u0632\u0634 \u06a9\u0644\u0645\u0647 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0633\u062a.<\/p>\n<p style=\"text-align: justify;\"><strong>\u0645\u0637\u0627\u0644\u0639\u0647 \u0628\u06cc\u0634\u062a\u0631: <a href=\"https:\/\/fartech.ir\/blog\/seo-vs-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u06cc\u0627 \u0633\u0626\u0648\u061f<\/a><\/strong><\/p>\n<h3 style=\"text-align: justify;\">\u062a\u0639\u062f\u0627\u062f \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0644\u0645\u0647 \u062f\u0631 \u0645\u0627\u0647 (Search Volume)<\/h3>\n<p style=\"text-align: justify;\">\u0647\u0631 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u06a9\u0647 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u062f \u0628\u0631 \u0631\u0648\u06cc \u0622\u0646 \u062a\u0628\u0644\u06cc\u063a \u0641\u0639\u0627\u0644 \u06a9\u0646\u06cc\u062f\u060c \u0645\u0627\u0647\u0627\u0646\u0647 \u062a\u0648\u0633\u0637 \u062a\u0639\u062f\u0627\u062f\u06cc \u06a9\u0627\u0631\u0628\u0631 \u062c\u0633\u062a\u062c\u0648 \u0645\u06cc \u0634\u0648\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u06a9\u0647 \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0634\u0645\u0627 \u062f\u0631 \u0645\u0627\u0647 \u0686\u0647 \u0645\u06cc\u0632\u0627\u0646 \u062c\u0633\u062a\u062c\u0648 \u0645\u06cc \u0634\u0648\u0646\u062f\u060c \u0646\u0645\u0627\u06cc \u06a9\u0644\u06cc \u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u0646\u062a\u0638\u0627\u0631 \u0634\u0645\u0627\u0633\u062a \u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u062f.<\/p>\n<p style=\"text-align: justify;\">\u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644 \u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u06a9\u0644\u0645\u0647 \u0628\u0644\u06cc\u0637 \u062f\u0631 \u0645\u0627\u0647 \u06f8\u06f0\u06f0\u06f0 \u0628\u0627\u0631 \u062c\u0633\u062a\u062c\u0648 \u0645\u06cc \u0634\u0648\u062f. \u062f\u0631 \u062d\u0642\u06cc\u0642\u062a \u06f8\u06f0\u06f0\u06f0 \u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 \u0645\u0627\u0647 \u0627\u06cc\u0646 \u06a9\u0644\u0645\u0647 \u0631\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u062c\u0633\u062a\u062c\u0648 \u0645\u06cc \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0639\u062f\u062f \u0646\u0634\u0627\u0646 \u062f\u0647\u0646\u062f\u0647 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627\u0632\u0627\u0631 \u0628\u0644\u06cc\u0637 \u0645\u062a\u0642\u0627\u0636\u06cc\u0627\u0646 \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0631\u062f \u0648 \u062f\u0631 \u0635\u0648\u0631\u062a \u0627\u06cc\u062c\u0627\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0648\u06cc \u0627\u06cc\u0646 \u06a9\u0644\u0645\u0647 \u0628\u0627 \u062d\u062c\u0645 \u0628\u0627\u0644\u0627\u06cc\u06cc \u0627\u0632 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0633\u0631 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a.<\/p>\n<p><a href=\"https:\/\/fartech.ir\/blog\/wp-content\/uploads\/2020\/02\/google-ads-keyword-match-types-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2989\" src=\"https:\/\/fartech.ir\/blog\/wp-content\/uploads\/2020\/02\/google-ads-keyword-match-types-2.jpg\" alt=\"\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\" width=\"1000\" height=\"395\" srcset=\"https:\/\/fartech.ir\/blog\/wp-content\/uploads\/2020\/02\/google-ads-keyword-match-types-2.jpg 1000w, https:\/\/fartech.ir\/blog\/wp-content\/uploads\/2020\/02\/google-ads-keyword-match-types-2-300x119.jpg 300w, https:\/\/fartech.ir\/blog\/wp-content\/uploads\/2020\/02\/google-ads-keyword-match-types-2-768x303.jpg 768w, https:\/\/fartech.ir\/blog\/wp-content\/uploads\/2020\/02\/google-ads-keyword-match-types-2-740x292.jpg 740w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u0634\u0645\u0627 \u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0638\u0631 \u0642\u0627\u062f\u0631 \u0647\u0633\u062a\u06cc\u062f \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0645\u0639\u0631\u0641\u06cc \u06a9\u0631\u062f\u06cc\u0645\u060c \u062a\u0639\u062f\u0627\u062f 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\u0686\u0647 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0634\u0645\u0627 \u0647\u062f\u0641\u0645\u0646\u062f \u062a\u0631 \u0648 \u0637\u0648\u0644\u0627\u0646\u06cc \u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u062a\u0639\u062f\u0627\u062f \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0645\u062a\u0631\u06cc \u062f\u0631 \u0645\u0627\u0647 \u062e\u0648\u0627\u0647\u0646\u062f \u062f\u0627\u0634\u062a. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u062a\u0639\u062f\u0627\u062f \u062c\u0633\u062a\u062c\u0648\u06cc \u0639\u0628\u0627\u0631\u062a &#8220;\u062e\u0631\u06cc\u062f \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0628\u0644\u06cc\u0637 \u0647\u0648\u0627\u067e\u06cc\u0645\u0627&#8221; \u0628\u0633\u06cc\u0627\u0631 \u06a9\u0645\u062a\u0631 \u0627\u0632 \u06a9\u0644\u0645\u0647 &#8220;\u0628\u0644\u06cc\u0637&#8221; \u0627\u0633\u062a.<\/p>\n<h4 style=\"text-align: justify;\">\u0645\u06cc\u0632\u0627\u0646 \u0631\u0642\u0627\u0628\u062a \u0647\u0631 \u06a9\u0644\u0645\u06c0 \u06a9\u0644\u06cc\u062f\u06cc (Keyword Competition)<\/h4>\n<p style=\"text-align: justify;\">\u0645\u0648\u0636\u0648\u0639\u06cc \u06a9\u0647 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0628\u0631\u0627\u06cc \u0645\u0627 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a\u060c \u0645\u0642\u062f\u0627\u0631 \u0631\u0642\u0627\u0628\u062a \u0631\u0648\u06cc \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0633\u062a. \u06cc\u0639\u0646\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0686\u0646\u062f \u0646\u0641\u0631 \u0631\u0648\u06cc \u0622\u0646 \u06a9\u0644\u0645\u0647 \u062a\u0628\u0644\u06cc\u063a \u062f\u0627\u0631\u0646\u062f.<\/p>\n<p style=\"text-align: justify;\">\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u06a9\u0645\u06cc \u0642\u0628\u0644 \u062a\u0631 \u0645\u062a\u0648\u062c\u0647 \u0634\u062f\u06cc\u0645\u060c \u0647\u0631 \u0686\u0647 \u0631\u0642\u0627\u0628\u062a \u0631\u0648\u06cc \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u06cc\u0642\u06cc\u0646\u0627 \u0647\u0632\u06cc\u0646\u0647 \u0645\u0627 \u0646\u06cc\u0632 \u0628\u0627\u0644\u0627\u062a\u0631 \u062e\u0648\u0627\u0647\u062f \u0631\u0641\u062a \u0648 \u06a9\u0627\u0631 \u0628\u0633\u06cc\u0627\u0631 \u062f\u0634\u0648\u0627\u0631\u062a\u0631\u06cc \u062f\u0631 \u067e\u06cc\u0634 \u062e\u0648\u0627\u0647\u06cc\u0645 \u062f\u0627\u0634\u062a. \u0627\u0632 \u0637\u0631\u0641 \u062f\u06cc\u06af\u0631 \u0647\u0631 \u0686\u0647 \u0631\u0642\u0627\u0628\u062a \u0628\u0631 \u0633\u0631 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u06a9\u0645\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u06cc\u0639\u0646\u06cc \u062a\u0639\u062f\u0627\u062f \u0627\u0641\u0631\u0627\u062f \u06a9\u0645\u062a\u0631\u06cc \u0642\u0635\u062f \u062a\u0628\u0644\u06cc\u063a \u0631\u0648\u06cc \u0622\u0646 \u06a9\u0644\u0645\u0647 \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f\u060c \u06a9\u0627\u0631 \u0645\u0627 \u0628\u062f\u0648\u0646 \u0634\u06a9 \u0631\u0627\u062d\u062a \u062a\u0631 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f \u0648 \u0627\u0632 \u0637\u0631\u0641 \u062f\u06cc\u06af\u0631 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0645\u062a\u0631\u06cc \u0646\u06cc\u0632 \u062e\u0648\u0627\u0647\u06cc\u0645 \u067e\u0631\u062f\u0627\u062e\u062a.<\/p>\n<p style=\"text-align: justify;\">\u0627\u0644\u0628\u062a\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0646\u06cc\u0632 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0628\u0639\u0636\u06cc \u0645\u0648\u0627\u0642\u0639 \u062f\u0631 \u06cc\u06a9 \u0628\u0627\u0632\u0627\u0631\u060c \u0631\u0642\u0627\u0628\u062a \u0628\u0633\u06cc\u0627\u0631 \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631 \u0631\u0648\u06cc \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f\u060c \u0627\u0645\u0627 \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627 \u067e\u0627\u06cc\u06cc\u0646 \u0627\u0633\u062a \u0648 \u0628\u0627\u0644\u0639\u06a9\u0633 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u0631 \u06cc\u06a9 \u0628\u0627\u0632\u0627\u0631 \u0631\u0642\u0627\u0628\u062a \u0628\u0633\u06cc\u0627\u0631 \u06a9\u0645 \u0628\u0627\u0634\u062f \u0627\u0645\u0627 \u0642\u06cc\u0645\u062a \u0628\u0627\u0644\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u062f\u0644\u06cc\u0644 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0646\u06cc\u0632 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0642\u06cc\u0645\u062a \u06a9\u0644\u0645\u0627\u062a \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 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srcset=\"https:\/\/fartech.ir\/blog\/wp-content\/uploads\/2020\/02\/google-ads-keyword-match-types2.jpg 599w, https:\/\/fartech.ir\/blog\/wp-content\/uploads\/2020\/02\/google-ads-keyword-match-types2-300x195.jpg 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>\u0645\u0637\u0627\u0644\u0639\u0647 \u0628\u06cc\u0634\u062a\u0631: <a href=\"https:\/\/fartech.ir\/blog\/instagram-contest\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0637\u0631\u0627\u062d\u06cc \u0645\u0633\u0627\u0628\u0642\u0647 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645\u06cc \u062f\u0631 \u0646\u06cc\u0645 \u0633\u0627\u0639\u062a<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\">\u0627\u0644\u0628\u062a\u0647 \u06a9\u0647 \u0646\u0645\u06cc \u0634\u0648\u062f \u0647\u0645 \u062e\u062f\u0627 \u0631\u0627 \u062e\u0648\u0627\u0633\u062a \u0647\u0645 \u062e\u0631\u0645\u0627 \u0631\u0627\u060c \u0627\u0645\u0627 \u0645\u06cc 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\u06af\u0648\u06af\u0644 \u062a\u0645\u0631\u06a9\u0632 \u0627\u0635\u0644\u06cc \u0631\u0648\u06cc \u0641\u0631\u0648\u0634 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0627\u0633\u062a. \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u062f\u0631 \u0633\u0626\u0648 \u0648 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u060c \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0645\u06cc\u0632\u0627\u0646 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0644\u0645\u0627\u062a \u0646\u0642\u0634 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u0646\u062f\u0647 \u062a\u0631\u06cc \u062f\u0627\u0631\u062f.<\/p>\n<h3 style=\"text-align: justify;\">\u0633\u062e\u0646 \u067e\u0627\u06cc\u0627\u0646\u06cc<\/h3>\n<p style=\"text-align: justify;\">\u0645\u0648\u0636\u0648\u0639 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0647 \u062f\u0644\u06cc\u0644 \u0627\u0647\u0645\u06cc\u062a \u0628\u0627\u0644\u0627\u06cc\u06cc \u06a9\u0647 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